February's Top 13

Valentine's Day Rebrand

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Rebranding Valentine’s Day is not about eliminating traditions, but about expanding them to create a more inclusive and meaningful celebration of love in all its forms. By shifting the narrative and offering diverse ways to participate, we can make this day a time of genuine connection and joy vs a Hallmark buying spree.

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• Celebrate partnerships. Some of the most important relationships we have are those where the bond is friendship or work. Tell those people why you are grateful for them.

• Honor familial love. Dedicate the day to expressing gratitude and strengthening those connections with parents, siblings, children, and your extended family. Make the call, spend the time.

• Embrace self-love. Encourage mindful practices like journaling, pampering sessions, or pursuing personal passions.

• Friendship exchanges. Organize gift swaps or secret pal draws amongst friends, celebrating the joy of friendship. We love regifting as a theme; books, vases, collectibles, etc.

• Community feasts. Host a communal meal where everyone brings food to share.

• Random acts of kindness. Every day is a good day to embrace acts of kindness and love.

• Go for personalization. Create personalized playlists or poems dedicated to various loved ones.

• Send unexpected appreciation. Be someone’s surprise Valentine!

• Cherish memories of loved ones. Play their favorite music, or bake their favorite kind of cake. Bask in the love you feel, instead of the loss.

For Brands:

• Promote inclusivity. Showcase stories of different kinds of love through movies, books, or art exhibitions, they all contribute to the tapestry of love.

• Be mindful of financial limitations. Suggest affordable or DIY-friendly ways to express love, ensuring everyone feels included.

• Volunteer or donate. Tap into that community spirit by volunteering and supporting your community.

• Respect singletons. Lean into singleness and host “Galentine’s Day” parties or gatherings to celebrate self-reliance and friendship.
  

As always, if you’d like to collaborate with us, we would love to hear from you! Please visit www.noise13.com or drop a note at info@noise13.com.